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radical consumerism

kaliska sweetwater


In America, consumerism is king. We are constantly being convinced to spend money we don’t have on things we don’t need, and that are built to break down, wear out, and become obsolete. This entire model was designed and implemented to benefit the few at the expense of the many. We live in a reality where 95% of the population lives and survives on 28% of the total wealth in this country, while the remaining 5% maintains 72% off the country’s wealth, while paying lower taxes than anyone else. The wealth disparity is more drastic now than even in history- yet we are less aware of it than ever. Consumerism is designed to keep the rich richer, and the rest of us scrambling to grab the scraps. This is not news, even as I write this I feel the redundancies in the things I’m saying, and yet the reality persists, and will continue to persist unless we take change into our own hands.

Now we have an opportunity- a chance to take that power back. We have a say in what the future looks like, and how we spend our money matters now more than ever. If we hope to dismantle a system, we can’t continue to fund it. I hope that by creating a product that’s built to last, using sustainable practices and materials, I can offer the market an alternative. Designs should last a life time- translating from season to season, without breaking the bank, and without needing to be replaced. This is what I hope the future looks like- many small businesses, all sharing in the wealth, hiring our neighbors, and contributing to our local economy. Taking the money and the control out of the hands of the wealthy few, and giving back to the overwhelming majority.